Friday, January 29, 2010

Apple Unveils the New iEdsel

It's not too often that you'll see a company invest so much of it's time and resources into one specific sku (stock keeping unit) as we've recently witnesses with the unveiling of the iPad earlier this week. The announcement followed probably one of the worst-kept secrets on Apple's latest introduction, as numerous blogs posted 'leaked' pictures of what was dubbed the iTablet. Rumours have gone as far to indicate that Apple has stopped making OS (operating system(s)) for their Mac computers, in favour of focusing on the OS for the iPhone and most likely the iPad. It would appear that Apple is banking on the future of mobile devices to preponderate the computer industry.

However, I have to wonder if Apple didn't just recreate the infamous Edsel that his predecessor Henry Ford and Co. had developed in response to "having more YOU ideas". (There's a good chance that there are a few of reading this are not aware of Ford's blunder with the launching of Edsel, and I would encourage you to read more about the famed automobile.) Like the Edsel, the iPad delivered a punch that really ended up being more like a slap.

The iPad is supposed to deliver all the benefits of a laptop, but with the added value of entertainment included. Yet when you look at the comparative numbers, the iPad just doesn't quite fit into a specific category (just like the Edsel).

Consider this: the iPad's hard drive is a disappointing 64G, versus a comparatively sized Netbook, which come with as much as a 250G hard drive. And, while you can't pinch and pull items on the screen like you can with the iPad, at least the Netbook comes with a cover so that you don't have to purchase a screen protector to keep your monitor free from scratches. Which brings me to my other concern - portability. Perhaps Apple is being mindful of the economy with the launch of the iPad, simply because of what will be a whole new category of accessories which will need to be purchased to protect the iPad.

Finally, the name iPad has garnered an incredible amount of chatter and snickering on blogs and Tweets around the world. Really, Apple? Couldn't you have gone with the iTablet instead?

Personally I'm in the market to purchase a new laptop, and thought that Apple may have the 'better' alternative, however, what they do have now is an iEdsel with no real category. I guess I'll continue shopping...

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